Lie awake at night wondering
what to do to build your business?
Frustrated that you don’t have the words
and image to reflect how great your company is?
Know something is not working with
your marketing but don’t know what it is?
What We Can Do
How We Work
A building’s design is no better than its foundation. Likewise, we know that to meet your goals our solutions depend on the quality of information they’re based on. This is why we go to great lengths to collect everything needed to do the best possible job. First we’ll schedule information-gathering meetings with you and/or key staff. We not only want information on scheduling, budget and job specifications, we’ll determine your preference, target audience and objectives. We want to know all the user features and benefits of the subject we’re communicating. Though possibly time-consuming, this process is crucially important. It will help sharpen project focus and objectives, and assure that we produce a creatively excellent and strategically targeted solution.
Good creative work, whether on the web or in print, doesn’t often come in a flash of inspiration; it usually involves trial and error. This is why we take the time to consider several approaches (concepts), work them through, try them out, and revise them. Usually some practical and functional ends need to be tied up before submitting our ideas—subcontractor availability, vendor estimates, scheduling requirements, etc.
From our information-gathering meetings we’ll present rough concepts to you and your project manager. This assures that we all stay focused on the problem and are not distracted by too many personal opinions. Our rough concepts are adequate to convey the best approach taking into consideration your budget, schedule, objectives and preferences. They are not so well-developed as to have wasted time and effort if we need a course correction.
After presenting, we’ll ask for your comments. The more objective and specific you can be, relating to the project’s strategy the more efficiently we can proceed. We allow time for revision cycles in determining a realistic schedule.
The final recommendation will be routed to the appropriate decision makers for proofing, reserving stylistic and subjective decisions to your project manager. To avoid costly confusion, it is also important that all communication with us come from the project manager.
During the course of the project we will keep the project manager informed of our progress. Activities that will affect the schedule or budget will be verbal unless requested in writing. Changes to the project at this point may involve significant impact on project scope, production schedule and costs.
Our goal is to keep your project moving ahead quickly, smoothly and cost-effectively to maximize results.
Stop leaving your marketing to chance,
and start getting noticed on purpose!
Contact us now to learn how.
I bring over 20+ years experience in Corporate Marketing, Business to Business, and Business to Consumer Marketing Worked with a wide variety of clients including: The Economist, International Bonded Couriers (IBC), The Wall Street Journal, Sensat & Giralda Olive Oil (Salgado, USA), Turner Construction, The Commercial Office of Spain, SHARE Self Help for Women with Breast & Ovarian Cancer
- AD Web Design & Interactive Media, Digital Design Diploma, The Art Institute of Pittsburgh Online Division
- Studied Fine Art and Foundational Design at The Art Institute of Boston
- Member of the Power Partners Initiative
- Presented a seminar on Pricing and Ethical Guidelines at the Graphics Artist Guild
- Studied Consultative sales at the American Institute of Graphic Arts (AIGA)
- Studied at The Art Institute of Boston and The Art Institute of Pittsburgh Online Division
- My hobbies are rollerblading, running, working out, acting, singing, learning the drums, drinking red wine and enjoying the company of great friends.
Contact Us Now and See How Marketing Can help Your Business Grow